Keywords are crucial for Search Engine Optimisation. But what are they good for? Keywords help people find your website when they search for things on Google, Bing etc. So if your website is using all the right keywords, in all the right places, then more customers can find you.
Before we start building your website, our professional SEO specialists will do a keyword analysis to see what kinds of things that customers in your industry are searching for, and the areas and topics you’d like to be found for on Google.
We select your keywords based on the following criteria:
- That it is realistic for you to rely on them
- That they will convert well
- That there are people actually looking at them
We review the results with you so that we can agree on which keywords we will initially work with.
Each page on your website optimises to a primary keyword and up to three secondary keywords.