You might have heard us mentioning keywords quite a bit. What does it mean, though? In a nutshell, it’s specific words people search for to find things on Google. So it’s important that your website is targeting the right keywords – the words you want people to find you on Google for.
Waimea Digital are experts in all things search engine optimisation Manchester, and beyond. Let’s sort out your SEO strategy for you so you can put your business’ best foot forward online.
Your company’s name might be a good place to start, but it’s probably worth thinking of a combination of keywords that link to what products you offer and the industry you’re part of. You might even have some specialities that are worth highlighting – because people are asking for it and looking for it.
No matter what industry your business belongs in, our search engine optimisation Manchester team suggest that there are three general factors to consider when selecting your keywords:
- They must be relevant – people that are searching for your keywords should want to use your products or services.
- People actually need to be looking for them – if no one searches for your desired keywords, they have no value.
- It must be realistic for you to rely on them – it might be difficult for you to rank number one Google for being the best at everything, even if you are. But we can help you rank on the first page of Google for being the best at what you do, and we can do it realistically, without making unrealistic promises like other SEO consultancies.
Don’t worry if you’re not sure about what keywords to choose. Our search engine optimisation Manchester experts will get to know the ins and outs of your business and what you offer, so we can find some great keyword suggestions for you, which you can approve of.
We will discuss this with you during our initial meeting, where we can look into potential keywords, products and geographical locations that your business would like to be found for on Google searches – by your potential customers.