You certainly can. But consider whether you have the time to maintain one before you think about starting a blog. If you don’t, the platinum Waimea Business package offers a blogging service as standard, where our copywriter Manchester team will craft some killer, search engine optimised for your business.
Maintaining a feature such as a blog takes a lot of time and effort. And maintaining a steady stream of content through blogging is also a challenge, – you’ll find that a blog that isn’t regularly updated actually does more harm to your website than good. It makes it look as if your business has stopped completely (even though we know this isn’t true – we know you’re probably just too busy running your business). But fear not – our copywriter Manchester team will make sure your blog is updated regularly. And not just for the sake of it. We’ll make sure we write engaging copy so your customers, and potential ones, will want to read it and share it with their social networks. And that’ll do massive favours for your online visibility, because the word about your business will be getting out.
From a technical side, it takes a lot of effort, too. Each blog post needs to be written, formatted and optimised effectively, in a way that’ll keep your customers engaged and actually want to read them. And then you need to decide which publishing system works the best. Over on the marketing side of things, you’ll need to make sure that the blog post is being shared on all your relevant social media platforms, so other people can read and comment on it. Then you need to moderate the comments – maybe you’ll even need to approve every comment under your blog posts, and sort out any spam comments.
Basically, there’s a lot to do. Which is why Waimea Business, a full-service solution is designed specifically for those that don’t have the time to construct and market a website. And then, if you’d like, the geniuses in our copywriter Manchester team can step in and make sure your blog is actually great to read.
If, after considering the above, you want a blog on your Waimea Business website, then it is possible. Blogging is included as standard in the Platinum solution. Read more about the different packages here.