Erica Sian Beauty Studio is a professional beauty salon in Ludlow, specialising in everything from lashes and brows, to nails and waxing.
When we first started discussing a new website with Erica, she didn’t have one yet and promoted the business using her Facebook page.
Erica had built her client base over the past 8 years in Manchester, where she was well known and got plenty of repeat business from past customers. But Erica was now faced with starting from scratch due to her pending move to Ludlow.
Because Erica had only used Facebook in the past, she was almost invisible on Google, so without her existing customer base, Erica needed to find a way to let people in her new town know about her salon, and attract new customers, fast.
After a free SEO consultation with Waimea Digital, Erica decided to move ahead with a complete website solution. We recommended our Silver package, which included design, local keyword and competitor analysis, professional copywriting, hosting, support and ongoing marketing, all in one solution.
Because of Erica’s situation, our SEO consultant decided that a local SEO marketing strategy was the best approach, in order to improve Erica’s visibility in Ludlow and the surrounding areas.
It took around 4 weeks from the initial customer interview to get the brand new Erica Sian Beauty Studio website live, along with the Google MyBusiness page. Erica was delighted with the overall look and feel of the site and her customers loved it too.
But a good looking website is like a car with no wheels if nobody is visiting it.
Luckily, our complete website solution is designed to ensure our client’s websites get ranked higher on Google and attract visitors through local SEO marketing, and perform as great as they look.
Normally this process can take up to 3 months, especially with a brand new domain. However, Erica’s new website was indexed on Google within days. Currently:
- Erica Sian Beauty Studio is ranking on position 1 on Google for an amazing 11 of her keywords
- Erica Sian Beauty Studio is ranking on page 1 on Google for a further 3 of her keywords
- This took less than 30 days from her website going live
Now that’s what we call a beautiful result.
It’s early days yet, but with even more of her keywords climbing up the search results, and companies on page 1 of Google sharing a massive 92% of all of the people searching, the future is certainly looking bright for Erica Sian in her new home.
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