Soren Lambæk has many years of experience within the shipping field – from industry, to offshore, and even private installations. We helped Lambaek Services and built them a lightning fast and super optimised website – we’re no ordinary website company in Manchester. We do it all. Read on to find out how we can help your business in a similar way.
Soren has many years of experience in the industry, and the business is renowned for its excellent craftsmanship and service. When he opened his new business, he knew that it’d be a good idea to have a website.
In the old days, all you needed to take off as a business was an ad in the Yellow Pages, and a business card. Today, your business needs to be found on Google. And not just anywhere, but ideally, the first page.
What Lambæk Services Wanted in a Website
Soren Lambaek wanted a simple website that could present his business in a user-friendly, reliable and trustworthy way. The focus should be on making it easy to find the business on Google, to be able to easily read about his services and see their contact information, etc. Nothing too complicated.
Lambaek Services didn’t want a lot of multimedia on their webpage. That’s not what their target audience wants, and it’s not why they came to visit. All they needed was a user-friendly website that worked, so potential customers can quickly see if Soren could solve their task – and then contact him.
Like a lot of craftsmen, focusing on the business was his priority – he didn’t have the time to build and maintain the website.
To make sure all visitors get the best experience out of their website, it needs to work well on all devices, including mobile phones, desktop computers and tablets, look good on social media and finally, it needs to be easy to find in Google on relevant keywords.
Being more tha just a website company in Manchester, our SEO consultants at Waimea Digital helped to find the right keywords and sorted out the subpages that needed to be made – our skilled copywriters then got to work on writing the content, and all Søren had to do was approve everything.
Søren knew that a website alone wouldn’t be enough to get the business noticed online – content also plays a key role, which needs to be optimised and marketed effectively so that more people can find it. That’s why as well as being a website company in Manchester, with Waimea Business, he got a solution at a fixed monthly price, so there were no hidden surprises.
Development of the New Website
The homepage was built around the three areas that Lambæk Services is particularly strong at. These areas helped our SEO consultants narrow down their audience’s search behaviour.
Waimea suggested a design that presents the company in a simple and elegant way. The design and the pages were adapted according to the business’ preferences, the content was written, images were found and the pages were set up and adjusted to make them look welcoming.
The final result was a super fast, mobile-friendly and easy-to-use website that is easy to find and one that has their contact details displayed clearly, no matter where you are on the website.
Marketing of the Website
Like all of our Waimea Business solutions, search engine optimisation (SEO) comes as a standard part of the package. Getting better visibility for your business online takes well-optimised pages on your website – leave that to our skilled SEO consultants. It’s important that your potential customers can find your business on Google.
But SEO takes time. Getting to the first page of Google searches based on the keywords you want won’t happen overnight – it’ll probably take a few months. In the meantime, you might want to consider boosting your marketing strategy with some Google AdWords.
Soren chose to allocate a set budget per month to Google AdWords. It’s a smart choice, ensuring visits to the new website, from potential customers, from day one.
Price for the new website
Lambaek Services chose a Waimea Business silver solution. The price for creation was only £499 and then £249 per month – all inclusive.
Are you considering a new website? We’re more than just a website company in Manchester – call us up to find out how we can help with all things web.
Call us today on 0161 696 1101 or fill out the form below and we’ll arrange a chat with you about how we can build your super fast, super optimised website with a Waimea Business solution.