Jette has been working as a foot doctor for many years, so managed to build a loyal customer base. She thought that she could probably do with a website, but didn’t have the time to make one, and didn’t know where to start.
Problem Solved With Waimea Business
Jette knows that most people turn to the internet, especially Google, when they want to find a local accountant, hairdresser, and yes, a foot therapist, too.
But like a lot of other businesses, Jette has the same challenge – having a smaller company, she doesn’t have the time or experience when it comes to setting up a website. And she didn’t know how, or particularly want to maintain it all either.
Jette works hard everyday at the clinic. In the evening, she does the accounts and other bits and pieces. That leaves no time to invest in making and maintaining a website. So it stays at the bottom of the list of things to do.
With a Waimea Business solution, Jette could relax, and didn’t have to worry about anything – she could just sit back and enjoy the brand new website.
Waimea Digital looked after the entire structure, crafted the content and took care of the ongoing maintenance and marketing. All Jette had to do was answer some simple questions and then approve the final result. We keep you in the know and make sure we take up as little of your time as possible. You can trust our marketing Manchester team to get you results you can see: increased online visibility in Google, and more customer conversions.
What Jette’s Foot Therapy Wanted in a Website
Jette wanted a simple and elegant website that could present her business in a user-friendly, reliable and trustworthy way. It was important for Jette that the website gave off the same welcoming experience that she tries to create for her clients.
The purpose of the website was to make it easy to find Jette’s Foot Therapy in Google, read about her services and see contact information, etc. It’s like having an online business card.
The new website also needed to work well on mobile phones and tablets, especially because Jette’s target audience mainly use these devices – most of her customers, and potential ones don’t use a desktop computer anymore.
Another thing the website needs is speed. Like everyone else, Jette knows that nobody wants to wait for a slow website. It needs to be easy to find on Google, too.
Waimea helped Jette to find the right keywords, and helped her decide what subpages needed to be done. We also wrote all of the content, and all she had to do was approve of it. Because nobody knows your industry better than you.
Development of the New Website
The homepage is built around the services of Jette’s Foot Therapy. Our SEO consultants at Waimea helped define the exact keywords based on research of her target audience’s search behaviour.
Waimea Digital’s web designers came up with a great proposal for a design that presents the company in a simple yet elegant way. The design and the pages were adapted to her preferences, we then wrote the content, found images, and adjusted the pages to make them beautiful and inviting.
The final result was a very fast, mobile-friendly and easy-to-use website that can be found on Google – which helps with converting potential customers into sales.
Marketing of the Website
SEO – search engine optimisation, is included in Waimea Business – we think it’s a massively important part of all solutions, because it’s important that your potential customers can find your business in Google. Being SEO pros is something that our marketing Manchester team are particularly good at.
But SEO takes time. Getting to the first page of Google will take time, as the content we write and features we optimise gradually get picked up by search engines. Whilst that’s happening, it might be a good idea to give your marketing strategy an extra push with Google AdWords.
Jette chose to start off with a smaller budget for Google AdWords. It’s a smart choice, ensuring visits to the website from potential customers, from the very first day.
Price for the Website
Jette’s Foot Therapy chose a Waimea Business silver solution. The price for creation was only £499 and then £249 per month – with everything included.
Get a free SEO consultation for your website by calling us on 0161 696 1101
If you’d like your business to be visible on Google in front of all your potential customers, let us come to the rescue. Waimea Digital is a full-service digital marketing agency specialising in all things web and marketing in Manchester and beyond, to help get you noticed online.
Alternatively, fill out the form below and we’ll arrange a chat with you about how we can build your super fast, super optimised website with a Waimea Business solution.