Time flies when you’re having fun.
Sounds cheesy, but it’s true.
I started at Waimea Digital marketing agency in Manchester back in August this year, and I’m currently working as a copywriter, whilst doing bits and bats of SEO in between. Back then, there were three of us, including one part-time team member. The office was pretty quiet. I spent my first couple of weeks writing new copy for the UK website. Fast forward to today, and there’s nine of us, with more on the way.
Just to give you a bit of background, Waimea Digital actually started off in Copenhagen, Denmark back in 2014. Apparently, we were named after an island in Hawaii that is a popular destination for surfers, and our website solution is supposed to replicate the huge digital waves, or something like that. We ended up doing pretty well over there, so following our success, we thought it was time to bring it over our digital marketing agency to Manchester.
Because websites in the UK definitely need a helping hand.
Back to what I was talking about – now in my third month as a copywriter, I’ve gone from translating ‘Danish English’ (or “Dinglish” as David, our managing director likes to call it) for our UK website, to working with two beauty salons, a clinic, a hot tub company and even a plumber.
This week, I’ve even been working on a social media and blogging calendar, planning blog posts and writing copy for social ad campaigns. No two days are the same. It’s been an exciting journey so far – coming in with a basic understanding of SEO, and armed with some marketing and blogging experience from a previous internship, I’ve learnt a lot, and I’m constantly learning more.
The bottom line is, most websites in the UK just aren’t up to scratch. It’s a killer combination of being slow and unoptimised that makes them pretty bad. I’ve learnt that Google ranks your website based on a load of things – speed and SEO are just two of them. Slow websites make customers leave (because who wants to wait around for a slow website?) and without SEO, people can’t find you on Google when they type in specific keywords.
I remember David telling me that “if you want to hide a dead body, hide it on page two of Google” because barely anyone makes it past the first page of Google anyway. Let’s face it, it’s true. And it’s a quote that has stuck with me ever since.
Manchester’s a great city with fantastic local businesses that don’t have websites that aren’t doing them any good.
We’re going to change that.
What I love about what we do is that our website solution has pretty much everything you need to make it big on the world wide web. And this is exactly what makes me believe in our product. It works.
We know we’re not the only business in town that offers websites or search engine optimisation (SEO) services, but during our market research, we noticed there was a huge gap in the UK market. Our solution just so happens to fit right into it.
Unlike a lot of other SEO companies, we don’t bamboozle our clients with complex technical terms or charge them extortionate amounts of money for basic keyword analysis or content writing. That’s not our style.
And unlike many web design agencies, we’re not happy just to build a fancy website and leave it to the client to promote it. In fact, a website without ongoing marketing is about as much use as the pack of business cards sitting on my desk.
if you want to hide a dead body, hide it on page two of Google
David teaches our team to always talk to our clients on a level they understand, because nobody likes fancy words and jargon, and we actually want to build a relationship with them. Rather than go out and sell to them, he says our job is to try and educate businesses on how Google works and how it ranks websites, because most people don’t even know the very basics.
It’s a fresh approach to doing business and so far, it’s working well. It means that I get to work with some exciting new clients every day, too.
Catch you next week for your regular dose of Waimea Digital updates, stories, tips and tricks.
Maham a.k.a. Peggy*
* Peggy’s a copywriter from the series Mad Men – definitely worth a watch if you’ve not already seen it.