Every week at Waimea Digital, we chat with a lot of small businesses owners about improving their online visibility – some have websites, and some don’t. The ones without a website don’t see the need for one, and with so many SEO and web companies out there that have put them off with complicated jargon, we don’t blame them for thinking that way. But you might change your mind after reading this.
Think your small business doesn’t need a website? Read on to find out our responses to some common statements when it comes to whether small businesses need a website or not. (Hint: they do!)
“My business is small and local – what’s the point of a website?”
The fact that your business is small and local is exactly why it needs a website! Google is the biggest search engine out there today, with a massive 720 billion searches being made every year. Most people end up on Google, whether it’s to shop, or to research. So it’s a good idea to make sure you can be found.
Having a website increases your potential to get noticed online. For example, if you own a hair salon and have optimised your website for keywords like “gents haircuts”, someone searching for this on Google could find your business. If they can find you and like what they see, then you could be one step closer to a sale.
Another reason why it’s a good idea for your business to have a website is to help you get shown on local searches. So if you’ve optimised your website for “hair salon in Worsley”, there’s probably a good chance that someone is searching for this.
Don’t underestimate the power of your small business. Having a website can actually help your small and local business stand out.
“We have a Facebook page, so we don’t need a website.”
Like we said before, most people go to Google first when they’re looking for anything, be it services or products. Facebook isn’t a search engine, so people won’t be able to easily find your business when they’re searching for what you offer. It’s good for people that already know your business and for word of mouth referrals, but not so good for people that don’t know about you – your potential customers.
Even if you have a lot of likes on Facebook, Google doesn’t use social media much to rank you higher. With a website, you’ve got a better chance to be found on Google if you’ve optimised your meta titles and descriptions for your services.
Having your own website also means that you’ll be able to track valuable data whenever someone visits your website, which could be handy when you’re running a promotion – for example, attract them back to your website when they leave with re-marketing ads.
Bottom line – Facebook is a good way to keep up with your existing customers, but having a website can help you to be seen by potential customers, and helps you get smart about where your customers are coming from.
“I’ve listed my salon on Treatwell and other directories – I get my bookings from there, so there’s no need for a website”
Having your own website also makes your business look more trustworthy, and customers usually expect you to have one. Be it through having customer reviews or a staff page, having a website can give you credibility.
On your own website, you’ve also got more space to include detailed information about your products and services – directories like Yell.com usually have limits to how much you can write. The more content you have on your website, the more chances you have of being found on your potential customer’s Google searches. Content is key.
Besides, wouldn’t it be great if customers could come straight to you instead of having to pay commission on every booking that is made through an online booking system provider?
Bottom line, you can increase the potential of your local business with a website. It’s a way of marketing your business, it can help you stand out, and chances are, your competitors have one, too.
So there you have it, maybe a website is definitely worth your while after all. If we’ve managed to convince you to get a website for your small business, get in touch to find out how we can help on 0161 696 1101.
Till next time!