Googles search algorithms is a huge and very complex monster that we, as SEOs, have always tried to reverse engineer and understand to the best of our abilities. The better we understand how the hundreds of parameters involved work the better we can help our clients rank their websites in Google.
So naturally, when Google publicly speak about how elements of their algorithm work we listen. And they actually quite often do that – at their webmaster blog, at industry conferences and in interviews.
But here is the catch – you can blindly trust what Google say.
I am not saying Google is (always) lying. Technically what they say may be true (although it is definitely not always the case!) but the effect may be different than what they try to imply.
In this post I will explore a few examples of Google algorithmic comments and how you can learn to read between the lines.