As we close in on the end of another year, we approach a period where everyone starts thinking about New Year’s resolutions, and businesses start thinking about their goals and setting budgets for 2019.
The problem with setting goals in December is they typically don’t get put into action until January/February, so by the time they are up and running, you’re already a month or two into the new year.
And websites are no different!
December’s a nightmare for developing new business. Everyone is so stressed about their personal Christmas plans, they automatically trick themselves into thinking they are too busy to do anything new at work and put everything off until the new year.
Building a new website and improving search engine rankings is a very common goal for a lot of businesses at the start of every new year. It’s one of the most cost-effective ways of drumming up new business, but it also requires finesse and patience.
Most businesses underestimate how long it takes to build a new website, but most of all how long it takes to start ranking well on Google and other search engines.
Here at Waimea, we provide a complete website solution that includes design, competitor research, keyword analysis, professional copywriting, hosting, ongoing marketing and much more. Our personal approach starts with an in-depth client interview where we try and understand your business before we do any work at all, and from there, the production process can take anything from 2 to 4 weeks to get your new website live.
But getting your site live is only the first step.
If you want your site to start ranking on search engines, Google and other providers first of all need to crawl your site and it’s new pages and content, and then it wants to see it being active over a period of time before it starts giving your site more authority in the rankings.
In fact, many people say it can take the likes of Google a couple of months just to crawl a new website due to the billions of other sites and pages it needs to get through first.
There are a few things we can do to speed up this process, and we’ve managed to get clients to page 1 on Google within 45 days from going live with a brand new domain and site just recently, but it’s never guaranteed. This is why we always tell our new clients to expect to start seeing results only after 2 to 3 months. We’d rather under promise and over deliver than make false promises we can’t keep.
So, if you’re planning on getting a new website and improving your search engine optimisation (SEO) on your current site, you’re already running late, but you can always give us a call today on 0161 696 1101 and get the process started before you break up for the holidays.
And on that note, we’d like to wish you all a safe and restful break – we look forward to catching up with you in the new year.